What Tempur-Pedic's™ marketing department did was exercise the fundamentals of direct response marketing (albeit they took it off-line but the principles remain the same).
They created a list, built the value of the list over time through education, comfortable sleep driven benefits and of course, beautiful women!
They took every single person that demonstrated even a remote interest in what they had to offer, and put them inside that list.
Bear in mind that each person in that list volunteered their information.
This is the marketing business. The money is in the list.
The single most important concept you're taught first in network marketing is on making a list, however that's really not what this is.
What you and most other business owners should be doing is building a list of INTERESTED people!
Your business, no matter what product or industry, is leaving millions of dollars on the table by not building a proper list.
Allow me to put this in perspective...
Let's take some of the big time network marketing greats who have a strong presence online - like Eric Worre, Mike Dillard, Ray Higdon, Sonia Stringer, Sarah Robbins, etc.
(They each have hundreds of thousands of subscribers on their email list and on social media.)
Take away their homes, cars, offices & millions of dollars, but leave them with only their list of subscribers, (a list they already have a relationship with).
They would each be perfectly fine and be able to build a multi-million dollar empire in no-time.
Your List and the Relationship with Them is Your Business
This enables you to create a relationship with your prospective customers or prospects. Tempur-Pedic™ was smart enough to recognize that their business was their list, not their beds.
Many knock-offs have come and gone. Some even better than Tempur-Pedic™, but they lacked the list, the branding through education and therefore the marketshare.
For your network marketing business, imagine if you had the ability to attract people online who are actively searching for a business opportunity or even just learn how to make some extra money from home.
Do you think, they'd be slightly more qualified than your broke Uncle Bob who only wants to watch football and guzzle beer?
Of course! And you don't have to imagine, cause it's real!
In fact, on the internet there are not only people who are actively looking for an opportunity like yours, but may even be looking to purchase products you sell through your networking business.
And there are even a community of people, numbering in the millions, who have a history of joining network marketing businesses, are positive about the industry and are looking for just the right business to join.
If you do things right, it could be your business!