Now understand, this is all I can fit into one newsletter and is by no means, in-depth training. (That's what the Attraction Marketing Formula is for).
However this should give you an idea on how it works:1. First, the preamble headline (qualifies your reader)
If you look at EliteMarketingPro.com/go/amfnow
, you'll notice black bold print in 12pt font, right above the headline. This is an example of a preamble headline.
This usually poses an "if" question: "If you are looking for..."2. Headline
Invokes an emotional response makes them continue reading.
The headline is the most important part of you capture page. This will determine if you reader moves on to reading the rest of the page. Invoking emotional responses or the desire for benefit/pleasure is the most effective way to write a headline. The details will come later. Focus on providing benefits in your headline.3. Sub-headline (Optional - Not Shown in Example)
Builds the emotional response, builds anticipation, & directs the reader to take action. Expands on the headline.4. Bullet Points (Optional)
Benefit driven bullets -- what's the difference between a feature and a benefit? The answer to this can make or break your capture page. (More on this on Day 8)
You can view bullets as mini-headlines, which invoke desire and makes the reader take action.5. Opt-in Box
Form fields for the reader to submit their information. This where the reader takes action towards receiving more information. Keep it simple -- name, email and maybe phone number.6. BribeThe Cheese
- What you are offering in exchange for their information? Sometimes in a very competitive market you may need to provide more valuable information.
Offer a bonus or bribe for their information. This could be an ebook, software, a "secret way to make money" or in my case, a 10-Day AMF Bootcamp.Your Homework
That's it for today. Your job today is to browse the internet and look at capture pages from successful internet marketers so you know what I'm referring to. Here are a few good working examples:Note: Keep in mind that some these pages below are targeting other marketers, so they tend to be a bit "amped up". For more commercial markets, your presentation would be more toned down. Also keep in mind that despite their "ugly-ness", some of these pages have opt-in rates of 30% - 60% and have been tested extensively.
Attraction Marketing Formula (Target: Network Marketers):elitemarketingpro.com/go
Elite Marketing Pro (Target: People Who Want to Make Money):elitemarketingpro.com/lp
10 Minute Traffic Machine (Target: Internet Marketers Wanting Traffic):elitemarketingpro.com/go/10-min-traffic-eg
Ultimate List Building System (Target: Internet Marketers Wanting to Build a List):elitemarketingpro.com/go/the-7-step-lead-magnet-creation-guide
Tomorrow, I will show you how to build a relationship with your capture page subscribers to turn them into believers of your opportunity and products.
To "Capturing" More Prospects,