Picture this... you go to Vegas and you sift through all the carousel of slot machines. You make your way around the elderly, the curious, the drunk, and the frustrated. Then you see it...

Your special slot machine.

THE slot machine.

You feel the vibe, and you can't help it. You know this is it. This is your day and this is the machine that's going to pay.

You sit in front of it, you feel it for a few moments, you pay your respects. You feel that connection. Then you do it... you put in that first quarter.

You hold your breath, pull the lever, and watch the spinning wheels go round and round. The wheels slow down and you study the pictures, waiting for them to align themselves.
And they do.

You just won 50 cents! This is indeed your day.

So what do you do? You put in the 50 cents and pull the lever again and BAM! You get 75 cents back.

You put in 75 cents and you get a dollar. On and on you go. It never fails, that slot machine just keeps giving you money.

It's as if it were "magical".

How long do you think you would have sat there? 10 minutes? An hour? An entire day?
As long as you can I bet! I bet you would even get your friends to come take shifts with you so you can continually cash in on this 'Magic Slot Machine'!

Well guess what, you CAN have a Magic Slot Machine in your business and better yet, you don't even have to manually pull the lever.

You can have Google, Facebook and other platforms pull the lever for you.

I look at this entire sales process as a relationship - as should you.

And like any relationship, it's give-and-take and it's going to take time to foster. You can't expect the other party to invest their entire trust and loyalty in you in one gigantic step.

You want to make it easy for them. You want to earn their trust and loyalty one step at a time. Here's how you do it:

Step 1: Insert Your Quarter
You started this relationship when you put money and/or time into generating web traffic to your website. (You insert your quarter.)

Step 2: Pull the Lever & Spin the Wheels
When that traffic arrives on your capture page; your potential prospects give you their information in exchange for your free valuable insights and information in the form of newsletters. (The wheels on the slot machine spin.)

Step 3: The Initial Payout - Self Funded Proposal
The next step is the introduction of the "front-end" offer.
Before your potential clients are going to put down big $ for your product or opportunity, they might feel more comfortable putting down a little $ for a smaller, less expensive solution (think of it as giving YOU and your expertise a test-drive).

Your 'front-end' retail product will cover your marketing costs & produce a nice little profit, (i.e. insert quarter, get $0.50 back).

Step 4: The Jackpot
Then if they deem the 'front-end' offer to be of high value (far above what they paid), it gives your pricier product or opportunity credibility. They will expect that you will over deliver again. So the likelihood of them purchasing the big payout 'back-end' product goes up.

This entire process: traffic generation, the capture page, the newsletter, and this upfront product, is geared towards building rapport between you and your client as well as your reputation.

The main problem is... many network marketers either have no understanding of this concept or end up wasting loads of money on things that don't work... to the point of bankruptcy! They spend loads of money on buying leads and advertising blindly hoping that they will make some money back.

But that day never comes and they end up in the poor house and quit.

Lucky for you there is an alternative to spending money on cold leads or blind adverts and praying for a payback.

Imagine strategically focusing efforts on platforms like Google and Facebook and always knowing that you are guaranteed a profit - just like the Magic Slot Machine. That's how internet marketing works, when done right!

Thus far in this Boot Camp series, you have been introduced to some very crucial steps:

You've invested money or time to attract prospects to your capture page

You have gotten their contact information

You impressed them with your experience and expertise through the valuable free newsletters you sent to them

Each of the newsletters has a tasteful plug for your "front-end" offer.

Your front end will serve to offset any advertising cost, (unless, you use free exposure methods - in which case, you make a profit right away!)

This 'front-end' offer will provide even more value, educate and sell them on the next step which is to JOIN YOU!

You must market your front-end product in such a way that it becomes a no-brainer to purchase. It needs to be low-risk and a low-commitment purchase for the buyer.

This front-end offer must be relatively low cost, be of extremely high value, and, just like your newsletters, must over-deliver.

Remember, your prospects will be judging you and your primary opportunity based on the 'front-end' product. Your credibility is on the line.

This self-funded process is what's missing from most home businesses.

When your prospects pay for your marketing, regardless of whether they join you primary opportunity or product, you're always ahead.

Like the Magic Slot Machine, you will want to reinvest your front-end profits right back into your marketing campaign to generate even MORE leads, create MORE prospects, and give yourself an opportunity to always be recruiting more people.